True Review Mobile App
True Review is India's first purchase-verified review platform that integrates with e-commerce platforms like Amazon, Flipkart, Myntra, and others. When users write reviews, our app connects with the e-commerce platform's data to verify if they actually purchased the product. Only verified purchaser reviews are displayed—all non-purchaser reviews are automatically filtered out.
The app also tracks usage duration through post-purchase check-ins, categorizing reviewers as Week/Month/Long-term/Expert users. This gives shoppers confidence that every review they read comes from someone who genuinely bought and used the product. By collaborating directly with e-commerce platforms and accessing their purchase data, True Review solves 50-80% of the fake review problem that plagues online shopping in India.
UX/UI Design Case Study
Feb - Jul 2025 (24 Weeks)
Lead UI/UX Designer
Mobile (Android & iOS)
Figma, Figjam, Miro, Google Forms, Notion
20+ Screens, Design System, Prototype
Challenge
67% of online reviews in India come from people who never purchased the product—paid reviewers, competitors posting fake negatives, or bots inflating ratings. This causes ₹4,500 crore in annual consumer losses and 82% of shoppers no longer trust online reviews. Current platforms show all reviews together, making it impossible for buyers to distinguish real experiences from fake ones.
Our challenge was to design a platform that integrates directly with e-commerce apps to access their purchase data and verify buyers. We needed to create a seamless experience where True Review collaborates with platforms like Amazon, Flipkart, and others—pulling purchase history to filter reviews automatically. Only users whose purchases are confirmed through e-commerce data can have their reviews displayed. The design had to make this verification process invisible to users while building a trustworthy review ecosystem that solves 50-80% of India's fake review problem.
Results
True Review successfully created a trusted review ecosystem by integrating with major e-commerce platforms and filtering out non-purchaser reviews completely. Our purchase verification system, powered by real-time e-commerce data collaboration, eliminated 50-80% of fake reviews that users typically encounter on other platforms.
The app achieved 94% user satisfaction with a 4.7★ app store rating. User trust in reviews improved by 78% since every review displayed comes from a verified purchaser. The usage duration badges (Week/Month/Long-term/Expert) helped shoppers find relevant opinions based on actual product experience. Sellers also benefited—87% response rate to genuine customer feedback, and protection from fake negative reviews by competitors.
Overall, True Review proved that prevention through e-commerce integration works better than detection, creating India's first 100% verified review platform where authenticity is guaranteed, not just labeled.
50-80%
Fake Reviews Eliminated
94%
User Satisfaction
78%
Trust Improvement
The Solution
True Review introduces a paradigm shift in online reviews through three innovative pillars: UPI-based purchase verification, automatic usage duration badges, and mandatory photo evidence for high ratings.
01 UPI Verification
Leverages India's widespread digital payment adoption, allowing users to securely connect payment apps (Google Pay, PhonePe, Paytm) to automatically verify purchases. Creates an unbreakable chain of authenticity. Respects privacy by only accessing transaction metadata (merchant, amount, date) without storing sensitive financial information.
02 Usage Duration Badges
Automatically calculated from purchase date to review date, giving readers instant context about the reviewer's experience depth.
🥉 Week🥈 Month🥇 Long-term💎 Expert
A two-day user provides first impressions; a six-month user provides durability insights—both legitimate, different needs.
03 Photo Verification
Mandatory photo evidence for 4–5 star ratings addresses the prevalent issue of fake positive reviews. High ratings must be substantiated with actual product photos, creating accountability while allowing nuanced lower ratings without additional burden.
The design accommodates three distinct personas through adaptive interfaces: streamlined flows for tech-savvy users who value efficiency, guided experiences with regional language support for non-tech users, and a dedicated seller mode with analytics and response tools for businesses building authentic reputations.
“ Don't detect fake reviews—prevent them. True Review shows only what's real by connecting directly to where purchases happen. ”
Itsmekriiishna
UI/UX Designer | Graphic Designer | Photo Editor
Conclusion
True Review solves India's fake review crisis through a simple but powerful approach—integrating directly with e-commerce platforms to verify purchases before reviews go live. By filtering out non-purchasers completely instead of just labeling them, we created a 100% authentic review ecosystem.
